Privacy Policy

Who We Are

NEVER FRIENDS is a clothing brand operated by Never friends.

We are the data controller responsible for personal information collected through our website.

Registered or business address: Radial House, PO3 6LT, United Kingdom

Privacy enquiries: privacy@neverfriends.co.uk

Information We Collect

Depending on how you use our website, we may collect:

• Email addresses provided through newsletter signups.
• Records of subscription consent and verification.
• Contact details and shipping addresses when orders become available.
• Order details, purchase history and transaction references.
• Technical information such as IP addresses, browser details and security logs.
• Analytics and advertising information where applicable and permitted.
• Information you voluntarily provide when contacting customer support.

We do not intend to collect sensitive personal information through our newsletter form.

How We Use Your Information

We use personal information for the following purposes and legal bases:

• Newsletter marketing: Your consent. We send information about collections, new releases, early access and promotions after you subscribe.
• Order fulfilment: Performance of a contract, when purchases become available.
• Accounting and tax: Compliance with applicable legal obligations.
• Website security: Our legitimate interests in preventing fraud, abuse and unauthorised access.
• Optional analytics and advertising: Consent where required for non-essential cookies, pixels and similar technologies.

Newsletter and Marketing

When you subscribe to NEVER FRIENDS, we collect your email address and a record of your signup.

We use this information to send promotional emails about our clothing, upcoming releases, exclusive drops and other brand announcements.

Our signup process may require you to confirm your email address before your subscription becomes active.

You may withdraw your consent at any time. Marketing emails must provide a straightforward way to unsubscribe. You can also contact us directly to request removal.

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

Service Providers

We use trusted service providers to operate the website and manage subscriptions.

• Supabase: Stores newsletter subscriber records and associated verification information.
• Resend: Delivers subscription confirmation emails and other email communications.

As the store develops, we may also use services such as Stripe for payments, Sanity for website content, and infrastructure or analytics providers. This notice will be updated to reflect services actually in use.

We do not sell subscriber email lists. Personal information is shared with service providers only where needed for their functions or where legally required.

Payments and Orders

When online checkout becomes available, we expect payments to be processed securely by Stripe.

Payment card details will be entered through Stripe's payment infrastructure rather than stored directly in our own database.

We may retain necessary order information, payment references, shipping details and customer communications for fulfilment, returns, accounting and legal purposes.

Cookies and Tracking

Our website may use essential technologies necessary for security, functionality and remembering permitted preferences.

If enabled, Google Analytics, Google Ads and Meta Pixel may collect information about how visitors use the website and interact with advertising.

Non-essential tracking technologies will require appropriate consent before activation where required by applicable law.

Visitors must be able to refuse non-essential tracking and change their preferences. We will provide further details about active cookies and their purposes when implemented.

Data Retention

We retain personal information only for as long as necessary for its purpose, subject to applicable legal requirements.

Newsletter records will be retained according to our subscription and deletion procedures. We may retain limited suppression records where necessary to honour unsubscribe requests.

Purchase records, when applicable, may need to be retained for statutory accounting and tax purposes.

Specific retention periods: [INSERT YOUR ACTUAL DATA RETENTION PERIODS].

International Transfers

Some of our service providers may process or access personal information outside the United Kingdom or European Economic Area.

Where international transfers occur, we will use a valid legal transfer mechanism where required, such as an applicable adequacy decision or approved contractual safeguards.

You may contact us for information about the safeguards relevant to your personal information.

Your Privacy Rights

Subject to applicable law, you may have the right to:

• Access your personal information.
• Correct inaccurate information.
• Request deletion of personal information.
• Restrict certain processing.
• Object to certain processing.
• Request data portability where applicable.
• Withdraw consent at any time.

You have the right to object to processing of your personal data for direct marketing at any time.

To exercise your rights, contact privacy@neverfriends.co.uk. Some rights are subject to legal exceptions.

You may also complain to the UK Information Commissioner's Office (ICO) or, where applicable, an EU data protection supervisory authority.

Security

We take reasonable technical and organisational measures designed to protect personal information, including restricting access to database records and keeping server-side credentials private.

No internet service can guarantee absolute security. We review our safeguards as our services develop.

Children

Our website and newsletter are intended for a general clothing audience and are not specifically directed at children.

If you believe a child has provided personal information in circumstances requiring parental consent, please contact us.

Changes to This Policy

We may update this policy when our services, technology or legal obligations change.

The latest version will be published here, together with its last-updated date. Where legally required, we will provide additional notice.

Contact

For questions, privacy requests or complaints, contact:

NEVER FRIENDS

Never friends

Radial House, PO3 6LT, United Kingdom